Wednesday, September 26, 2012

Effective Typography

1. (Above) I found this to be a very attractive and creative approach. Looking at the legs and joints of this font, it provokes a jolly and happy emotion. Utilizing capital and lowercase letters within the type also creates a playful feeling. The type works well with the purple outlines with matches the colors of the lighting and walls inside this high-tech hotel. It stands out very well on a positive background because the buildings and windows surrounding it are black. 

2. (Above) This sign is very noticeable and direct. The type is on a bright background with information in a black and red font color. The spacing between the words and letters are legible and clear. The use of the red provides an automatic shift on the eyes making it easy to see a new set of information, which in this case is a important telephone number. The sign is strategically presented on a set of staircases allowing every persons eye to meet the sign as they make there way up those steps. 


3.  (Above) A very large sign on a window of an office building. The sign follows an information hierarchy template: with the main message in a large font, followed by additional information in a medium font and lastly the detailed information in the smaller font. This is probably a strategic way to lure people's attention to step closer to the sign. The bright red background drew my initial attention followed my the order of the messages n the sign. The type presented is easily legible with simple fonts and the spacing is adjusted well to the different sizes.

 4. (Above) This sign stood out very well just as I strolled by at Lincoln Center. The type used is very large and bold. The sharp corners and edges of the type fit very well with the architecture of the Lincoln Center. In example, the disconnected lines, yet very close, draws inspiration from the large windows and structures on the building. The whole schematic of the different fonts and size and the use of only two colors in the type gets the message across and shows good rhythm. 


 5. (Above) The style of the type is very unique. The style probably has a historical meaning. The word "Emporium" means a "large retail space" and I personally relate the word "emporium" to a grand, magical, setting. Therefore, the script-like font fits perfectly with my image of a magical, large, and expensive...supermarket! The type has emphasis on the words, "food emporium" and the letters "F" and "E" which make it stand out very well and legible from a distant.

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