Thursday, September 27, 2012

Poor Typography

1. (Above) I didn't feel this sign was effective because there could've been more work done to it. The word "Gift Shop" are too plain and dull. However, the capital letters and the font are crystal clear to people who walk by, but it doesn't sell. In general, when i think "gift shops" i automatically associate it with fancy, unique, memorable toys and special occassion gift cards. On the other hand, when i look at this particular sign with that type, I don't visualize the same things. 



2. (Above) The thing that really bothered me about this sign was the scale of it. The apartment building was relatively large compared to the miniature size of the sign. One would need to lean over the garbage dumpster to see the words on the sign. Additionally, I felt as though the choice of background was poor. The glare on the sign made it difficult to read.
 
3. (Above) This sign stood out to me in that it had no consistency and balance. Some words are horizontal and others are vertical. I felt as though there was no plan placed in creating this sign. The type is very basic and the words "Be Careful" seems to have just been squeezed in just so its there. A more creative type would help make this location stand out more.


4. (Above) The type on these signs are too close in proximity. Not only that but there are two signs directly on top of each other. If the letters were spread out a bit more, particularly on the large capital letters, it would be a lot clearer and look cleaner.

5. (Above) Just craziness! As i walked by this place, there were signs on top of signs on top of more signs. Extremely overwhelming. The Chinese characters were not legible from a distant because they were printed too small and too narrow. The telephone numbers on the blue banners were placed too close to one another. There was just too many different styles of type and sizes all placed together in one area.

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